About me
Driven by Curiosity, Built on 17+ Years of Design Craft
My journey in design didn’t start in a university lecture hall or a corporate agency. It began in Lünen, Germany — where I grew up after being born in Kosovo — as a teenager driven by pure curiosity. Long before I was old enough to call it a career, I was obsessed with how things worked on the web. I spent my early years designing logos, building websites from scratch, and teaching myself how to code. What started as late-night experimentation quickly turned into a lifelong passion for solving problems through digital design.
Today, with over 17 years of hands-on experience as a UI/UX and Product Designer, that early obsession has evolved into a grounded, pragmatic design philosophy. At my core, I am a problem solver. I don’t design just to make things look good; I design to make complex software feel effortless, to help people navigate friction, and to turn ambitious business ideas into functional reality.
Where Brand Meets Product
Great user experiences don’t happen in a vacuum. I operate directly at the intersection of brand identity and product design, bridging the gap between how a company speaks and how its product actually performs.
Whether it’s defining a visual language that carries seamlessly from a high-converting landing page to a complex SaaS dashboard and an investor pitch deck, I build cohesive visual systems designed for real-world scale.
- No meeting bloat: I favor direct communication, fast feedback loops, and clear decisions over endless alignment calls.
- Engineering-ready: Having coded early on, I design with technical reality in mind. My work is built to survive contact with actual engineering constraints, design systems, and frontend frameworks.
- Human-centered: Technology should adapt to people, not the other way around. Every interface I craft is designed to reduce friction and bring ease to daily workflows.
How I Can Help You
Whether you’re an early-stage startup trying to turn chaos into a launch-ready product, or an established company looking to overhaul an existing platform, I step in to untangle the complexity.
Experience
Lumen Collective · Remote
Lead brand and product design engagements for venture-backed startups, translating fuzzy early-stage ideas into coherent visual systems and interfaces.
Built and ran the design practice from the ground up, taking on founders who arrived with a napkin sketch and a deadline. Delivered full identity systems, product UI, and the design documentation needed for engineering teams to ship without hand-holding.
Northbound Studio · Berlin, Germany
Owned interface design for fintech and logistics products, running research, wireframes, and high-fidelity UI through to developer handoff.
Joined as the studio's first dedicated UX hire and helped grow the design function to a five-person team. Introduced a shared component library that cut new-feature design time by roughly a third across client projects.
Atelier Nine · Barcelona, Spain
Designed visual identities, packaging, and editorial layouts for hospitality and lifestyle clients across Southern Europe.
Started as a junior designer producing print collateral and grew into leading identity projects end to end, from concept sketches to final production files handed to printers.
Education
BA in Graphic Design
Focused on typographic systems and editorial design, with a thesis project on how identity systems age across a decade of use.